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Optima and friends

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Posted

Optima works well with Palatino, also by Zapf. The amazing thing about this whole group (Optima, Palatino, Michaelangelo, Sistina, Kompakt, Gilgenhart, Phidias Greek, and ultimately Aldus) is that they ALL work together.

I do not have any problems with Optima, other than overuse, like others. It functions very well, and now that they have expanded the face to include condensed versions and additional "approved" weights it will endure... even if it displeases other type designers.

Yeah, it's easy to trash, by some, (a lot of times I think that is nothing more than gang mentality) but it has endured for 50 years : )

Michael

Posted

Michael, I believe you forgot to mention Melior…

Avenir and Scala actually work pretty well, too.

Rochester Institute of Technology occasionally pairs Optima with Univers.

Posted

Melior does not belong in the same group. It is not, like the others, based on pen/brush forms. Rather it is based on the super ellipse. It does not have similar interior shapes.

Zapf designed the aforementioned to work in tandem.

Michael

Posted

Optima? for text? Okay..maybe the metal version, which probably isn't as anemic as it's digital sibling... but really??? I'm curious to see a sample.

Posted

No moolah:P But in all seriousness, anyone out there who has it? Could you kindly set a block of text and upload the PDF?

Posted

No moolah either; as I said, I like it as a reader :) Oddly enough, I can't find a single book set in it right now (I'd upload a scan otherwise), but you can have a look at page 273 of Philip Meggs's Typographic Specimens on Google Books.

Posted

William

There is a small booklet that is, I think, available from Linotype. Or used to be. I started looking through the mess and cannot locate it. I am sure it is listed on line somewhere. I never employed the Dewey Decimal System in my library : )

@ Marcel I think with the extensive overuse of Optima there are more bad examples of it out there than there are good. You have probably seen mostly the bad. People tend to set it it too tight and do not lead it properly and use the cloned versions, all functions of the DTP revolution. And once again see the faces above for "sympathetic partners." They DO work well with Optima!

Michael

Posted

Marcel

I lectured last evening at VCU to a gathering of illustrators. I told them that I too was an illustrtor... I just use "stick figures" : )
I.e. the alphabet. I explained that the alphabet, from my perspective, is simply a skeleton, a very pliable one (from a lettering artists perspective)... I concentrate on the exoskeleton to infuse meaning.

Most Sans too me are sterile revisionist forays into technological and reading efficiency. On the other hand there is Optima with personality. An undeniable touch of the hand. I know I am extremely biased. I don't apologize for it. And try to not be too antagonistic anymore.

And certainly Optima is not suited for everything. I love Universe, Poppl Laudatio (which you probably would not like), and some other sans that are very quirky. I mix them all the time with my lettering. Most times I draw my own sans.To me it all comes down to suitability.

But I would never use Helvetica and I won't rent the movie. Period :>)

Michael

Posted

O.k.

Before I get blasted, I used Helvetica ten years ago in a logo. And I am waiting for William so that I can use his Caslon in one : )

Hurry up William!

Michael

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