Member jab… Posted August 19, 2009 Share Posted August 19, 2009 Here's another example: A major drawback of the original logo was that its fine details made it hard to reproduce in smaller sizes. In an effort to remedy this problem, Hayman devised three marks: a highly detailed version for larger uses, a simplified version for smaller print pieces, and a logotype-only version for especially small applications such as book and CD spines. http://pentagram.com/en/new/2009/01/new-work-white-house-historica-1.php Link to comment
Member dtw… Posted August 20, 2009 Share Posted August 20, 2009 @Jeff: re "Do you know why they allow the logo to be printed that small?" Most publishers will want some version of their logo to go on spines. The big version's OK for an inch-thick textbook, but Palgrave publish journals too. Consider the thickness of a 64-page issue. (About 4mm, as it happens.) LOL re that tiny version you typed. Find a font with an 8-pointed asterisk (I know I've seen a few) and that might be good idea! [edit: Unicode 2733 ... ✳] ________________________________________________ Ever since I chose to block pop-ups, my toaster's stopped working. Link to comment
Member dbe… Posted August 20, 2009 Share Posted August 20, 2009 >“the concept is nice, but do not go there” Ooops.;) we do it all the time, have for several decades. Size masters for a logo depends on the logo and the user, and their concern for clarity. We've done versions for size, for color, for resolution and for device. Cheers! Link to comment
Member nin… Posted August 20, 2009 Author Share Posted August 20, 2009 "I don’t know how the company you are designing for works" I'm beginning to realize how lucky I am with my client in this case: 1) They're a very small company (less than ten people). 2) They're in a design/media related field, so they have (a) good eyes and (b) respect for design (and (c) are well aware of cross-media/resolution issues & such). 3) They love the logo. That said, I can see how in most/many cases the optical sizing thing wouldn't be very practicable. I've gotten enough 72k GIFs as logos to print on posters myself… Link to comment
Member nin… Posted August 20, 2009 Author Share Posted August 20, 2009 David, interesting! What does "for device" entail, assuming that it's separate from the resolution question? Link to comment
Member Fro… Posted August 20, 2009 Share Posted August 20, 2009 The Typecon logo (system) reduse the number of lines at small sizes. Link to comment
Member Joe… Posted August 20, 2009 Share Posted August 20, 2009 Handpicked, hand tweeted. http://twitter.com/Typophile/status/3437414477 Link to comment
Member Dun… Posted August 20, 2009 Share Posted August 20, 2009 For the last logo I did I provided two optical sizes and a special version for use in long, tight spaces (with DVD and CD spines in mind). The logo was done for a small business, so I felt pretty safe thinking that the owner would keep the variations in mind, and he has. Link to comment
Member hbe… Posted August 21, 2009 Share Posted August 21, 2009 The best case I know is the Lloyd's logo. They've got 3 versions of their symbol for different sizes/production processes. You can take a look at their brand guidelines on their website and clicking on the first PDF link. To be even more specific, the different versions are described on page 20. I hope it helps. Henrique Link to comment
Member Cre… Posted August 21, 2009 Share Posted August 21, 2009 @hbeler: Thanks for the excellent example. Out of curiosity I animated the small-size version of their 'Arms' logo with the standard-size version. It illustrates pretty well why optimizing certain logos has it merit and my once hard line perspective has forever been changed. Link to comment
Member dbe… Posted August 21, 2009 Share Posted August 21, 2009 Frode is correct, and we also have encountered problems with complexity of contours that will not work on some devices. Cheers! Link to comment
Member din… Posted August 21, 2009 Share Posted August 21, 2009 The poplular Elliott Bay Brewery Pub in Seattle has an elaborate sign: Which is somewhat simplified for print purposes: And further simplified as a small mark for use on napkins, website, etc. Link to comment
Member Mis… Posted August 21, 2009 Share Posted August 21, 2009 Back in the 90s when Novell first began they had a logo with optical sizes. I'm having déjà vu, I swear I wrote this already. They had a logo with prongs on it. And the number of prongs was dependent upon the size of the logo. Building size had more prongs that back of package address size. Link to comment
Member rus… Posted September 17, 2009 Share Posted September 17, 2009 @ Don, One example is the IBM logo. The number of bars changes when used very small or very large. Can you point to some examples of this? Thanks -=®=- Link to comment
Member Ben… Posted February 17, 2010 Share Posted February 17, 2010 Here's one more I just came across:Investors in People UK Following this thread, I've actually got our design agency to provide two versions of our company logo: The small size versions (right side) have INTERNATIONAL in a heavier weight, no (R) mark, and the monochrome version has less detail in the flower element. Thanks Nina for the useful thread! :D Link to comment
Member Max… Posted February 18, 2010 Share Posted February 18, 2010 The logo for the ATypI conference of 2008 was created in three scale-optimised versions: Link to comment
Member Tom… Posted February 18, 2010 Share Posted February 18, 2010 I've tried to make logos to work in all sizes. More work making it, but less in implementing. Link to comment
Member Max… Posted February 18, 2010 Share Posted February 18, 2010 There is no way the same artwork can do for a 5-metre-high sign perched on top of a building, silk-screened on fabric, posted on a Web site, used as a favicon on the browser navigation bar, or printed on a business card. It’s obvious that you have to optimize the design—among other things, for size. Link to comment
Member Ben… Posted February 20, 2010 Share Posted February 20, 2010 >I've tried to make logos to work in all sizes. More work making it, but less in implementing. If you can do that, great. But I think especially with a logotype the characters need beefing up for tiny sizes. And isn't it more work to create different versions of the logo rather than less? Link to comment
Member J.M… Posted February 21, 2010 Share Posted February 21, 2010 We recently redrew the Barneys New York logo and provided them with two versions. Link to comment
Member ill… Posted February 21, 2010 Share Posted February 21, 2010 One example that immediately comes to mind is the Fortis logo. There are two different versions (one with 23 shapes & one with 32 shapes; if I remember correctly, I didn't bother to count). Getting your client to follow the guidelines might be a bit tricky though. I didn't even realise there were 2 different versions of this logo untill after working with it regularly for a couple of years, I finally got the guideline from one of their banks. Link to comment
Member ser… Posted July 19, 2014 Share Posted July 19, 2014 There is no way the same artwork can do for a 5-metre-high sign perched on top of a building, silk-screened on fabric, posted on a Web site, used as a favicon on the browser navigation bar, or printed on a business card. It’s obvious that you have to optimize the design—among other things, for size. Link to comment
Member Nic… Posted July 21, 2014 Share Posted July 21, 2014 If it is not already possible, we are on the cusp of being able to put a colored logo into a font, and specify versions for rendering at specific sizes. This will be great for zooming on devices. Link to comment
Member nin… Posted July 22, 2014 Author Share Posted July 22, 2014 Apropos:http://responsivelogos.co.uk/ Link to comment
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