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Showing results for tags 'foundry'.
Found 3 results
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Timothy Donaldson starts foundry Shapes for Cash
Ralf Herrmann posted a news entry in Typography Weekly #135
“I was always producing ideas for typefaces, I wasn’t finishing them off. I have stopped full-time teaching now, and although I occasionally get asked to visit universities to do lectures, workshops, performances and suchlike, most of my time is spent tending the lettershapes.” -
I was wondering if foundries do some kind of market research before selling/producing a typeface. If yes how is this done usually? e.g. if a foundry releases an Art Deco revival font, do they they have a substantiated reason to believe that there is a market for this and that it will sell? Is there a "persona" that the foundry has defined to which they think they will sell this to? Since fonts are a software product I am wondering how similar the development process is to other software products.
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“Typeland is an independent type design studio based in London. We offer retail fonts exclusively through our own website. We also develop custom fonts, and specialise in multi-script design and production.”-
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- type design
- typefaces
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