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Found 2 results

  1. phisan

    Market Research by type foundries?

    I was wondering if foundries do some kind of market research before selling/producing a typeface. If yes how is this done usually? e.g. if a foundry releases an Art Deco revival font, do they they have a substantiated reason to believe that there is a market for this and that it will sell? Is there a "persona" that the foundry has defined to which they think they will sell this to? Since fonts are a software product I am wondering how similar the development process is to other software products.
  2. Riccardo Sartori

    Typeland

    “Typeland is an independent type design studio based in London. We offer retail fonts exclusively through our own website. We also develop custom fonts, and specialise in multi-script design and production.”
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